International competition that http://www.CultureLabel.com is running in conjunction with Tate and Wallpaper  magazine.

We're looking for new product designs to be produced and sold in Tate shops and online at http://www.CultureLabel.com.

We are accepting entries now until 26th February.

The competition url is http://www.culturelabel.com/release and the design brief is below.

RELEASE is a design competition to uncover the best and most innovative new product designs for museum and gallery shops from around the world.Tate and CultureLabel.com are collaborating to launch the 2010 edition of the competition and, this year, the hunt is on for two outstanding product designs that will be produced and sold in Tate shops, through Tate Online and at CultureLabel.com. We want your imagination to be free to run wild so the winning product could:

• Capture the experience of Tate visitors, be they young or old, from the UK or from across the globe;

• Capture the impact that the Tate has had on the public's experience of galleries and its influence on the arts;

• Be inspired by the architecture of the buildings, such as the iconic Tate Modern, which is 10- years old in 2010;

• Be inspired by any of the Tate galleries, which include Tate Modern, Tate Britain, Tate St Ives, Tate Liverpool and also Tate Online.

Product designs must fall into two price brackets up to 10 and up to 100.

Design Brief / Up to 10:

This product will become a much-loved and widely recognised souvenir of any visit to a Tate gallery - the object that anyone visitor will want to take home. You might want to focus on London and Tate Modern or Tate Britain and seek to create an iconic tourist souvenir that rivals the *Mind the Gap T-shirt*.
Or, perhaps you are more inspired by the idyllic coastal setting of Tate St Ives or the post-industrial gallery spaces of Tate Liverpool?

We want to capture the experience of someone visiting Tate whether the magic of the first visit or the allure that keeps people coming back. Alternatively, you might seek to capture the impact that Tate has had on the publics experience of art -

transforming galleries into experiential, interactive and lifestyle spaces attracting incredibly diverse audiences.

Design Brief / Up to 100 product:

This more premium product might be the collector*s item that captures the human experience held in the Tate. We still want to capture the spirit of Tate described above but this product could be a much sought after limited edition and would have the creative flair, artistic and design values reflecting the Tate brand and the higher price point.

More information please find here 

03.02.2010.